Paid ads · Content · Video
Outbounder ARS
A neurorehab center for stroke and brain injury survivors in Mason, Ohio. I grew its audience and reached families looking for what comes next.
What we did
Deliverables
01
Paid Meta ads
Campaigns reaching survivors, caregivers and out-of-town families for the 3-week Intensive Program.
02
Short-form video
Reels and video ads cut from patient stories and therapist interviews.
03
Organic content
A refreshed feed with consistent posting on Instagram and Facebook.
04
Photo and video production
A full shoot planned and directed, from vendors to shot list.
05
Reporting and strategy
Detailed reports and regular sessions to decide what to test next.
The brief
What they needed
More local awareness and more families finding them online, all within Meta's strict health advertising rules.
The process
How we did it
Lead with stories. Patient stories and therapist interviews became short captioned videos that say who they're for in the first frame.
Test and shift. A small paid budget tested each ad locally and in cities within a 4-hour drive. Video won, so budget moved to the best performers.
Stay compliant. Every ad described the experience rather than promising results, in line with Meta's health policies.
Content we created
See our work in action
Designed for the feed
Graphics we created
The results
In the first 90 days:
146%
follower growth
24.6K
views, 96% from new people
6x
the previous best post
$0.48
per profile visit from ads